That doesn’t mean you need to publish monstrous blog posts or interactive guides as others would have you believe. While these only landed me a single (nofollow) link from Meetup.com, these talks have resulted in a handful of dofollow links from SEO and marketing bloggers that went to my talk. Did I miss one of your favorite link building strategies? But they’re technically a “link building strategy”. The steps are: 1) find a page that might link to you, 2) look for broken links on that page, 3) let the webmaster know… and ask if the broken link could be replaced with a link … Pro Tip: Promote your recap with the conference hashtag so it gets in front of the conference audience. Then personalize the heck out of your next series of messages. Drupal, Joomla and Shopify need themes and 3rd party applications too. I’ll show you a bunch of techniques for finding Likely Linkers in Chapter 6. Get to know ’em. And if you feature a person or community on your blog, you’ll at least get on their radar screen. But when it does, you can find yourself with dozens of links per month pointing to your site… without needing to do any outreach. Unlike general web directories (like BOTW), niche directories only accept sites that cover a specific topic. Then, suggest your content to the person that runs that page. And because you’re not linking to your own site, the link will fly under the editor’s radar. Introduction to SEO Link Building Strategy: Backlinks are one of the central pillars and most essential parts of SEO marketing. Pro Tip: Set up web mention alerts for your new term. Experienced link builders usually have a little black book of contacts (at least the good ones do). Well, there’s a surge of content that comes out after a conference. Pro Tip: Host the translated content on your site. travel, hospitality, etc.). And have a great day! Here’s an example of the type of infographic that I’m talking about: And to make it easy for people to embed your infographic, check out this handy embed code generator. “…getting a link from a high PageRank page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PageRank.”. People that agreed with Derek (namely, designers) linked to the post. In fact, some of my best strategies and insights have come from a little group of bloggers that I’m friends with. In fact, he ranks #2 in Google Australia for that keyword (and has the “#0” Answer Box result): Here’s a quick list of advanced link building tips that I’ve picked up over the years. Now that you’ve found a Likely Linker, it’s time to dig for their email address. Good ol’ fashioned PR still works. Everybody and their mom wants to get featured in the New York Times. And they were right. Now that you’ve created a piece of link-worthy content, it’s time to build some links. Here’s an example of what I’m talking about: In short, I don’t recommend building links with keyword-rich anchor text. Blogs have the unique ability to contribute fresh material on a … You can use your influence to reach out to big name bloggers, get your emails opened, and increase your outreach conversion rate. (Why? Google likely uses co-Occurrences as “baby anchor text”. Needless to say, this post contains a boatload of original data. “The thing that makes this so successful is that it’s just as much about building relationships as it is about building links. In fact, you should celebrate. This gives bloggers something easy to reference from your interview. Diving deep into a subject is a great way to establish yourself as an industry leader. First, people love data-driven content. But more importantly, my content got in front of people… people that eventually linked to my stuff. And if you acquire a site, those assets are now yours. In fact, that’s one of the main reasons that I invest in professional images, like this: Yes, these images make my content easier to follow. But that’s an advantage if you’re willing to invest in a cool piece of interactive content. “Keyword” + “helpful resources” Well, you just cut out months of outreach and legwork. Sweet! And when they see that you linked to them, you’ll at least get on their radar screen. So Rich reached out to tech sites that would be interested in checking it out. – Matt Cutts, Former Head of Google’s Webspam Team. But it goes to show that humor can work as linkbait. They can be massive lists of 100+ strategies or tips. Go to meetups: I’ve given talks at dozens of meetups around the world. This works for guest post target, columns, interviews, podcast appearances, speaking engagements… just about anything. Take one away from this process, and you’ll find your link building less effective. Pro Tip: Don’t limit your scholarship opportunities to search strings like “site:.edu scholorhips”. For example, my original post about The Skyscraper Technique now has 11,000 links: And I haven’t done anything to promote that content in years. We are building links, right? Most universities announce speakers on their website, and when they do, they sometimes link back to you from the event page. And this landed her a handful of links from authority sites in the science space: These white hat backlinks boosted her organic traffic by a legit 194.1%: Why does The Skyscraper Technique work so well? Anything over that, as well as additional websites, constitutes as additional charges. Most websites aren’t accessible in different languages. …but if it’s not a good fit for that resource page? However, it is not as simple as directly asking for a link. Pro Tip: Like all outreach scripts, make sure to personalize this script as much as possible. After all, the point of the resource page is to link out to useful content. Otherwise, people will disregard any edits you make with a link to you as spam. There’s something about creating an entire site about a topic that gets people linking like crazy. That’s not an editorial link. If the myth is big enough, you can get some serious attention. If you send out 100 emails a day, having an email signature with a link back can drive an extra 50+ people a month to your website. I was searching for content on [Topic] when I came across your excellent page: [Page Title or URL]. So instead of publishing another piece of great content…she created something AMAZING. So getting a link to that page doesn’t make that link more powerful), you’re better off with a link to your actual site. Well, there’s usually a college or two within 100 miles that have a discount program. Then you need to create content targeted at that specific group. Maps combine two powerful pieces of linkbait: statistics and visuals. No need to even ask. And here are the 4 types of content that tend to generate the most links: Visuals are super-duper easy to link to. Of course, Matt didn’t sit back and wait for the links to roll in. Find bloggers who publish podcasts and videos on their blog… but don’t transcribe the audio. As long as it’s useful, people WILL link to it and share it. Controversy can be a great way to attract links. Basically, with this approach, you piggy back off their link building success. If you want to take this even further, Google your phrase every week. But scholarship link building can still work. However, I noticed a few links didn’t seem to be working: Also, I recently published [Brief Content Pitch]. Yes, you usually get a link from the conference website. Send people an embed code they can use to add your infographic to a WordPress post. Either way, they’re a great source of traffic and exposure. … Controversial or interesting findings are KEY if you want your survey to get featured on news sites. But when you send in the afternoon, there’s much less competition in the inbox. I’ll also show you why link building is still important for SEO in 2021. For example, the first reviews that come out for the new iPhone almost always go viral in the Apple community. They’re designed specifically to unearth resource pages: “Keyword” + inurl:links Most local sites are starving for stories. Sure, I got a few links. With that, here’s how to identify links that are actually worth building: Is the page linking to you a PageRank powerhouse? How does an RSS feed help with link building? You have no clue who manages these generic inboxes… or if they care enough to forward your message. But I’ve seen it work in all sorts of different industries. Their now-famous PageRank Algorithm changed the game. Nearly 20 years later, links are STILL the best way to determine the quality of a webpage. Instructographics are infographics that teach you how to do something. You’re all independent. Use a whois lookup to find contact info. This strategy is really similar to Broken Link Building. And you usually get a link if you make the cut. Here’s where you build a “network” of similar non-competing blogs. Because these pages exist for the sole purpose of linking out, they make PERFECT link building targets. That said: don’t be pushy with your outreach. That way, you end up creating content on topics that you KNOW big sites will link to. Some sites will allow quality links in your profile. They’ll reveal broken links on that page: Finally, let the person that runs that page about their broken link (or links),… and pitch content from your site as a replacement. So you’ll get eyeballs on your content even after the initial buzz dies down. If you have a blog, you can submit it to various blog directories. If you want to build white hat links in 2021 (and beyond), you need to use email outreach. And if you can create something newsworthy on that day, you’ll find that bloggers will happily talk to you. And 99% of the time, they’ll link to you from the contest announcement page. Well, it’s still possible to get links. I was Googling around for content about [Topic] this morning, when I came across your excellent resource page: [URL]. Looks like a winner! 99% of the time, if they use your transcription, they’ll link to you. Which strategy from today’s guide do you want to try first? Well, Marie Haynes quickly published this post with her findings: That post racked up 300+ comments, an insane amount of social shares… and 400+ backlinks within 6 weeks. For example, here’s a site using one of my images without attribution: If this happens to you, politely ask them if they could link back to the original source (your site). 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