What is a Landing Page Now you might have been wondering the difference between the two terms. Here’s what she says: Pay per click landing pages – particularly ones that take a minimalist approach – can also be mistaken for doorway pages by search … So – what’s the difference between a Landing Page and a Doorway Page. Design your landing page and make a difference between a highly successful website and a failed marketing attempt. That’s a perfectly legitimate landing page, and a good part of a working sales funnel. Certainly, Google isn’t saying that you have to get rid of landing pages entirely. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Landing pages are created in order to focus a product/service of yours and while the visitor enter the page, they will reach the goal of their visits. De très nombreux exemples de phrases traduites contenant "doorway pages" – Dictionnaire français-anglais et moteur de recherche de traductions françaises. Joe’s Widget Company sells hundreds of different types of Widgets throughout Southern PA. Joe’s website has great unique content, but his company is small relative to his Internationally owned competitors that serve the entire country. For more information about doorway pages, contact the … But, the overall impression I got from reading them was “yes” – largely similar pages of content optimized around  single zip codes could be categorized as Doorway Pages by Google and draw a penalty. I’ve changed my mind. Contact us for complete details. Of these, 195 visitors, nearly 10% converted (more than double the website average) and the bounce rate for these pages was only a touch higher than the site’s average. It does not constitute professional advice. These pages improve the visitor experience. While nothing in the paragraph above gives any firm indication that zip code optimized landing pages fall under the category of Doorway Pages, there are certainly several elements which cause a raised eyebrow. What is a landing page? View more blogs by Ben Landers. If this were the universally accepted definition, why would the zip code optimized landing pages fall into this category? Reading other forums and watching the back and forth continue between this guy and the moderators of the Google Forum left me asking the question – what’s the difference between a landing page and a doorway page? Doorway pages tend to make users take an extra step in their journey to find the resource they’re looking for, whereas landing pages provide users with the information they originally set out to find. Doorway Pages: Doorways pages are those pages which are created to rank highly for specific search queries. For all they know, Joe only services their hometown of Reading, PA! In this article we will highlight doorway pages vs landing pages. If those longer-term realities aren’t enough to dissuade you from using doorway pages, then consider that Google has heavy penalties for marketers who rely on these kinds of tactics. Therefore, we frown on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones selected, and that provide content solely for the benefit of search engines. You might be thinking that all is fair in love and war and you should take any advantage you can get when it comes to bringing visitors to your website. As a marketer, you should be using every legitimate tool at your disposal to attract buyers to your website and turn them into buyers (or at least qualified prospects). Google Warns: City Landing Pages Can Be Doorway Pages & Against Guidelines by Barry Schwartz, Search Engine Roundtable Dec 12, 2019 Google's John Mueller had to warn one SEO that he should not go ahead and build out 1,300 city based landing pages, with … Using doorway pages or a doorway page system is the lazy man’s way of building a website. Doorway Pages, on the other hand, are created by the type of person that thinks,  “if I trick enough people into visiting this page, at least some of them will buy my crap.”. With a landing page, you talk to only one specific audience and ignore the rest. Already you can see the ambiguity business owners and webmasters are being forced to interpret. Doorway Page Vs. PPC Landing Page Pay per click landing pages – particularly ones that take a minimalist approach Read more at: Doorway Page Vs. PPC Landing Page #monthlywebsite Doorway pages are similar, but have different elements and intent. Von Doorway Pages zu unterscheiden sind auf bestimmte Keywords optimierte Landing Pages, die durchaus legitim sein und einen Mehrwert für die Nutzer bringen können. Doorway Page Vs. PPC Landing Page Pay per click landing pages – particularly ones that take a minimalist approach Read more at: Doorway Page Vs. PPC Landing Page #monthlywebsite – these pages definitely shouldn’t draw any penalty or decrease in organic rank. How are Landing Pages and Doorway Pages Different? You wouldn’t have a way to properly qualify your contacts for interest, and they’ll never trust you even if you get something from them. A doorway page is an unethical practice that directs Doorway Page vs. Then he makes additional pages for the major cities he serves – Reading, Philadelphia, Lancaster, etc. What hoteliers need to know about “doorway pages”: – They are spam pages that have zero content or value for users and acts as a gateway to another page. If their algorithms sense a disconnect between your ads or keyword optimization and the real business you’re promoting, you could find yourself disappearing from the search listings altogether. It wastes people’s time. Usually, they are focused on certain keywords and phrases, and structured in a way that encourages a buyer to learn more and take the next step. Below we’ve got a homepage and a landing page laid out side by side. While nothing in the paragraph above gives any firm indication that zip code optimized landing pages fall under the category of Doorway Pages, there are certainly several elements which cause a raised eyebrow. Doorway pages. Ready to increase your online presence today with digital marketing? When I started I thought landing pages would be considered doorway pages, based on the definition Google gave. Sometimes called “cloaking” pages, they are often designed to attract searchers or visitors using misleading-but-popular keywords. Why You Shouldn’t Use Doorway Pages to Your Website. Google’s aim is to give our users the most valuable and relevant search results. Doorway pages will likely get your website penalized or banned by Google. Landing Pages add value. That approach pays bigger dividends, and it’s much easier to maintain. Landing Pages – Your Doorway to Online Success. But, I don’t agree that pages – even pages with largely duplicate content excluding the City/State change, should be penalized. And, how good are the leads going to be from a sales funnel that begins with deception? Landing pages are designed to provide the user specific information or content, while a door way page is an SEO optimized page that is used to redirect the user to a specific page or pages adding an additional hop for the user. It seems to me that whether a page is considered a Landing Page or a Doorway Page comes down to publisher intent. He writes loads of great information about one particular product – Large Brown Widgets. Das gilt allerdings vor allem dann, wenn die Landing Pages auch entsprechende Informationen enthalten. Submit an inquiry to book Ben to speak at your next conference or event. For example –, give our users the most valuable and relevant search results”. Companies create them because it’s nearly impossible to get a homepage to rank for everything relevant to a business and search engines like Google now have the ability to crawl very deep within (properly structured) websites. Recently the webmaster for a local/regional service company asked members of a Google Forum if zip code optimized landing pages linked to/from his company’s homepage would be considered Doorway Pages. They [the pages] should be rewarded not penalized. They both direct users to another page. Landing pages have one singular goal in mind: conversions. All information is subject to change at any time without notice. They can also lead users to intermediate pages that are not as useful as the final destination. Anyone can get confused between these two pages for the obvious reasons. Landing Page Vs Doorway pages Here is the definition of Doorway pages by Matt Cutts Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. The main thing that differentiates them is that landing pages also known as the sell pages direct users to any crucial page of the website. Jennifer Slegg of The SEM Post makes a valuable point about PPC landing pages in her post on What SEOs Need To Know About Google’s Doorway Pages Search Ranking Adjustment. Although he ranks well organically for searches like “Widgets PA”, his site is 3-4 pages back for hyper-specific searches like “Large Brown Widgets Reading PA”. Doorway Pages deceive and mislead. Doorway Page Vs. PPC Landing Page Pay per click landing pages – particularly ones that take a minimalist approach Read more at: Doorway Page Vs. PPC Landing Page #smallbusiness Doorway Pages vs Landing Pages. Here’s some data that an anonymous party shared with me – I think it helps illustrate my feelings above that City/State pages improve the visitor experience and should not be viewed or considered Doorway Pages: This client had 195 visitors come to their website through a handful of City/State optimized landing pages (they’re even listed in Google Analytic’s Top Landing Page report!). They sometimes work in the short term, but they erode your credibility over time. 140 Walnut Street, Suite 202 Kansas City, MO 64106 (816) 291-3697. Doorway Pages: Doorways pages are those pages which are created to rank highly for specific search queries. The pages are largely duplicate with the exception of the different cities and some information specific to each city – city specific customer testimonials, etc. Does it all come down to intent?? Landing Page | Warrior Forum - The #1 Digital Marketing Forum & Marketplace Forums Landing Pages are designed to provide the most relevant and specific information to targeted visitors/searchers about a particular subject, product, service, etc. Here are questions to ask of pages that could be seen as doorway pages: Do the pages duplicate useful aggregations of items (locations, products, etc.) Landing pages are specialized parts of your website that you set up to attract visitors through search engines and online ads. What Are Your Goals for Website Visitors. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. 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